Children's Entertainment

Emails Sent 16,000 Campaign Cost $600 Emails Opened 341 Open % 2.13% Total Redemptions 54 Yearly Value Per Customer $101 Cost Per New Customer $11

Emails Sent 4,000 Campaign Cost $150 Emails Opened 171 Open % 4.28% Total Redemptions 10 Yearly Value Per Customer $1,200 Cost Per New Customer $15

Emails Sent 27,000 Campaign Cost $1,013 Emails Opened 517 Open % 1.91% Total Redemptions 24 Yearly Value Per Customer $600 Cost Per New Customer $42

Emails Sent 50,000 Campaign Length 4 Months Campaign Cost $1,700 # of New Members (through 2.5 months) 29 Yearly Value/Customer (Membership Cost) $260 Return on Investment (through 2.5 months) $7,540 Expected New Members Per Campaign 48

Emails Sent Per Deployment 11,703 Total Emails Sent 23,406 Campaign Length 2 Months Campaign Cost $999 # of New Members 8 Value Per New Customer (1yr Membership) $1,000